It wasn’t all fun and games when Crate&kids, a high-end children’s furniture and décor retailer, had a hard time reaching and reengaging customers online. They invited Epsilon into the sandbox to start building a way to reactivate these customers.
Reaching iOS and Safari customers is like child’s play to us. But to give it a boost, we used our proprietary matching technology to build a single view of every consumer, across every device, browser and mobile app. The big payoff: we accurately recognized and matched an unprecedented 94% of those customers.
Instead of treating each cookie or device as a different person, we linked multiple devices back to a unique individual to deliver relevant messages, eliminate wasted ad dollars and drive strong conversions.