During the End of Financial Year (EOFY) period, a global leader in display technology and Epsilon Retail Media came together to boost its presence on a major retail media network, leveraging data-driven strategies that brought in a 140% YoY lift in ROAS.
Is a global leader in display technology and is renowned for premium products like smartphones, laptops, monitors, and TVs, pioneering flexible OLEDs and QD-OLEDs to revolutionise visual experiences.
Despite its industry stature, the brand was constrained by limited ad space; two sponsored spots and one banner ad, making it difficult to make a mark on the retail media network during EOFY.
Epsilon Retail Media stepped in with a game plan that leveraged limited ad space to maximise conversions, resulting in a significant increase in ROAS during the EOFY Sale period. Through precision targeting, and personalised ads, the delivery of dynamic campaigns hit the right audience at the right time. With creatives reflecting the brand’s innovation-driven essence, the campaigns boosted visibility and engagement during the key promotional period. Ads were strategically targeted at shoppers most likely to engage and convert, from re-engaging past buyers to optimising media spend on high-value prospects. The result? An innovative approach that maximised returns and elevated the brand’s presence.