We leveraged intent data to efficiently reach the right people to deliver relevant messages in real time.
One of the largest insurance companies wanted to expand their brand awareness and brand knowledge. With media consumption shifting, they decided to use connected TV to ensure reach to audiences that no longer or infrequently view linear TV. However, their current partners couldn’t provide a larger reach with their specific audience requests.
Here's how Epsilon delivered results for the client.
Epsilon’s rich customer network of over 200M+ IDs provided this insurance company access to an incremental, expanded reach through over 100 connected TV apps while implementing frequency caps at the device level. Our rich, person-level intent and behavioral data allowed them to focus their message on people who fit their specific criteria, including 1) not having previous exposure to their brand, 2) browsing home improvement-related searches and 3) actively researching financial assessments.
Epsilon adhered to the highest standards of brand safety, ensuring the client's advertisements aired in brand-safe and fraud-free environments.
In the end, Epsilon’s connected TV solution allowed this insurance company to not only expand their reach, but also more accurately deliver their message to their intended audience.