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How beauty brands can bridge their customer data gap
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Kyra is the director of beauty at Epsilon, helping beauty partners better understand the power of data when it comes to targeting, messaging and influencing consumers in a way that drives sales and campaign performance. She joined Epsilon earlier this year as a member of the CPG team, and has been tasked with deepening the company’s partnerships with key beauty brands including L’Oreal, Coty, P&G and Shiseido. Prior to joining Epsilon, Kyra spent over ten years in the integrated publishing world at Modern Luxury and Time Inc, where she specialized in beauty and fashion, supporting partners like Estee Lauder Tory Burch, La Prairie and Bloomingdale’s.