A luxury auto manufacturer saw a sizable revenue opportunity in the aftersales market, and needed a strategy to steer customers away from independent repair facilities (IRF) to its dealerships for services.
The manufacturer needed to bolster its aftersales strategy by finding the right customers.
Using CORE Transact data, Epsilon bolstered the luxury automaker's strategy by isolating IRF purchasers from dealership purchasers to identify potential service defectors.
Epsilon's proprietary IRF audience comprised more than 1.5 million merchants, over 30 top facilities and more than 2.8 trillion credit and debit card transactions annually—data and signals that the automaker did not have access to anywhere else.
Epsilon then messaged the client's highest-value customers using display, connected TV (CTV) and online video (OLV) for the manufacturer's first-ever IRF campaign. Over a five-week period, the campagn produced personalized creative and messages that nearly doubled unique reach.
