
Here's how Epsilon Digital helped the auto retailer achieve end-to-end goals.

Epsilon Digital's full-service stack was the perfect blend of strategy and impact for the national auto retailer to engage their customer base while conquesting new ones. With customer insights from 200M+ real people across devices, Epsilon was able to reach the right customers in specific markets with unparalleled accuracy.

With our exclusive third-party data set CORE Transact, Epsilon identified and messaged 10M non-loyalty buyers not currently in the auto retailer’s loyalty file to entice them with a sign-up. When messaging consumers, Epsilon was sure to create engaging, high-impact personalized messaging in a variety of creative formats.

This end-to-end strategic partnership resulted incaptured market share from their top competitors, maximized brand partner sales, and an exceptional incremental lift with existing buyers and site visitors.