A beauty retailer sought to simplify their promotional calendar, create brand consistency and drive excitement with exclusive offers. They tapped Epsilon Digital to amplify awareness and engagement through personalized programmatic support for acquisition and retention audiences.
With Epsilon as their partner, the retailer enhanced campaign creative and improved visibility and engagement through an omnichannel approach.
Epsilon launched proactive messaging ahead of the event to generate early momentum while optimizing spend and messaging across a 21-day campaign to drive additional revenue.
Retention audiences delivered the strongest return on investment with an average ROAS of $350, well above the $250-$300 target. Conversion rates ranged from 4% to 7%, and messaged visit rates reached between 2% and 4%, surpassing industry benchmarks.
The retailer gained more than 100,000 new customers to the funnel, and saw standout engagement from Gen Z.
