A fast food chicken restaurant had ambitious goals to grow its customer base and attract new fans.
The chain knew it needed something bold to attract new customers, so they turned to Epsilon for help.
Using Epsilon Digital, the chain deployed innovative animated ads designed using a new panning text feature. The messaging spotlighted bold flavors and can't-miss deals.
The refreshed creative stopped the scroll and resonated with new audiences, and it enabled a dynamic way to showcase limited-time flavors.
The engaging animation boosted performance: the cost per order for panning animation was $1.02 compared to $1.40 for static creative. Client's called the new format a "big punch in a little box."
