A global QSR aimed to boost in-store guest counts. By leveraging a multichannel approach, they evaluated how channel interactions impacted conversion rates. The results? A perfect blend of audio, video and display drove guests in-store and to their restaurants.
Epsilon Digital's audio, video and display solutions targeted diverse audiences, prioritizing high-conversion prospects and illuminated the power of channel synergy.
Epsilon's platform prioritized delivering messages across multiple channels to potential guests who had the highest propensity to convert.
To prove the effectiveness of the strategy, Epsilon’s custom analytics helped the quick-service restaurant analyze channel delivery and associated conversions to identify if a multichannel approach reached more valuable converters. The result was a much higher conversion rate compared to audiences that were only reached on one channel.
