A leading national grocery retailer wanted to maximize the use of its shopper data to improve the quality and accuracy of its onsite media measurement.
With Epsilon as a partner, the grocer updated its integration to include more granular and extensive shopper data.
This person-first identity helped the retailer deliver better shopper identification and led to higher order attribution rates and in-store transaction tracking.
Epsilon's new standard integration and attribution not only identified more shoppers across onsite campaigns, but also enabled the retailer to report significantly more accurate and stronger ROAS.
It unlocked holistic attribution: The retailer was able to attribute same-SKU view-through conversions and the all eligible items to any eligible ad impression, whether purchased online or in-store. They went from attributing one online item to one impression with direct attribution of $0.21:1 ROAS to an omnichannel same-SKU view-through of $8.85:1 ROAS and $22.54:1 omnichannel brand halo view-through.
