A national optical retail brand wanted to leverage CTV, in addition to their existing performance display strategies, to expand their prospect universe—but getting that qualified mass-reach required a shift in their targeting strategy. With Epsilon’s connected TV offering, powered by our COREid, the optical brand was able to minimize overlap and maximize unique reach to grow their customer base.
Epsilon’s COREid-powered CTV solution, coupled with granular, people-based audiences, helped the retailer focus on achieving mass-reach—without sacrificing efficiency.
The optical retailer and Epsilon worked to uncover audiences that would expand their customer base, which included category buyers from Circana and Epsilon Data.
Once we got the audiences right, the retailer focused on developing a precise geotargeting strategy. And to make sure they weren’t served the same ads over and over, we limited the frequency of CTV to three ads per viewer, per month.
