A national soda brand needed to generate massive buzz for their new flavor launch. They wanted to expand upon their existing social media content and influencer campaigns to uniquely reach key target audiences like healthy lifestylers, organic food buyers and fitness enthusiasts.
Epsilon Digital gave a new flavor to the soda brand’s existing social content by turning it into programmatic ads to serve across the open web.
The brand worked with Epsilon Digital to transform their social content directly into programmatic ads, which expanded the reach of the launch campaign beyond social platforms alone.
The strategy enabled them to reach their target audiences wherever they were browsing—not just on social media.
