A fast-growing fashion brand wanted to improve shopping experiences through advanced onsite personalization to achieve major gains in lead generation and conversion rates.
Epsilon Accelerate identified numerous personalization opportunities using features that targeted different stages of the customer journey.
The brand drove high-quality email and SMS signup volume using layered lead capture experiences that adapt to the customer journey and personalize incentivizes based on traffic source.
They reduced cart abandonment and lifted AOVs with dynamic exit intent messages, reminding customers of how close they are to triggering the free delivery threshold.
Delivering tailor-made experiences helped the brand achieve a 44:1 ROI, increasing lead generation by 33%, improving lead-to-customer conversions by 30%, and lifting conversion rates between 6% and 34% with users that were served the experiences.
I view Epsilon Accelerate as a data analytics company as much as a lead generation and personalization platform. It sets them apart.Marketing & Ecommerce Executive
