A large retail chain invested heavily in its physical stores in 2024. They renovated multiple locations and added new stores nationwide, resulting in numerous grand openings and re-openings.
With Epsilon as their partner, the brand wanted to drive awareness of the new stores to increase sales among local audiences.
Starting with the South Carolina area as a proof of concept, Epsilon deployed personalized display messaging by store location before, during and after the openings to build anticipation and keep the excitement going.
The campaign targeted customers within ten miles of the stores and model-ranked them based on purchase propensity. They launched online video (OLV) campaigns alongside display, allowing the models to reach additional audiences.
Across all creative, customers saw their local store's address and personalized offers to help drive in-store traffic. Stores in South Carolina saw 2x more store trips with a 33% increase, and the program was so successful, the campaign went nationwide. The brand saw $4.1 million in messaged revenue with a $35:1 return on ad spend (ROAS).
