A national sandwich chain needed an efficient and effective way to support new openings and drive sales for existing restaurants, while incorporating both corporate and franchisee budgets across 400 locations.
Using Epsilon Digital, the chain deployed personalized, local marketing at scale.
The chain deployed a local marketing strategy that used Epsilon's proprietary transactional dataset to develop ads for guests across display and connected TV (CTV).
The campaign fueled a successful grand opening program, drove repeat purchases across stores and brought in $1.2 million in revenue from messaged converters in 2023 alone.
Not only did the chain increase revenue, it also bolstered customer loyalty. The chain increased loyalty signups by 11%, and 60% of messaged converters made a repeat purchase.
