An upscale male apparel brand was looking for an audience solution to improve their direct mail response rate and drive marketing revenue. With AI Audiences, Epsilon helped the apparel brand deliver more intentional marketing messages.
Here’s how Epsilon connected an upscale male apparel brand with more in-market customers:
Using Epsilon's AI Audiences, the brand created audiences most likely to respond to direct mail and purchase their products.
With unparalleled transactional data with optimization to identify macro trends in near real time, the retailer was able to optimize who they were talking to in real time.
Powered by AI-predictive modeling and an ongoing feedback loop on previous results, each campaign activated with Epsilon AI Audiences saw substantial increases in performance.
