Tamara Oliverio talks hyper-personalization with The Wise Marketer

Join Mike Giambattista of The Wise Marketer and Tamara Oliverio, Senior Director of Strategy at Epsilon, for an 8-minute chat about personalization in loyalty marketing.

Mike and Tamara touch on the history of personalization, how brands are now able to hyper-personalize through AI and machine learning and what type of data you need to do next-gen personalization for your customers.