Tourism Marketing Roundtable: The day the cookie crumbled

2020 has been hard on tourism marketers because of one major disruptor everyone knows all too well. But of course, when it rains it pours. The year has brought a second major disruptor: third-party cookie deprecation.

In this panel recording from TTRA's 2020 Marketing Outlook Forum, tourism marketing managers address these big shifts.

Leroy Bridges (VP, digital & communications, Visit St. Pete/Clearwater) and Jasmyn Goodwin (VP, marketing & communications, Visit Omaha) connect with Epsilon's David Chastain and Howard Tietjen to discuss the impact COVID-19 has had on them and how they plan to move forward, as well as how they plan to address third-party cookie deprecation in their marketing strategy.