Industry recognition

We believe the recognition marks a significant milestone for Epsilon’s CTV capabilities, reinforcing the power of its people-first, performance-led approach and providing marketers with insight into platforms that deliver more than impressions. The evaluation notes that, “Epsilon’s COREid solution consolidates disparate audiences into a single ID, enabling more precise targeting and reducing wasted ad spend.”

We believe this recognition reaffirms that Epsilon puts the customer at the center of the brand experience with superior customer data management and AI, empowering retailers and Consumer Packaged Goods (CPG) brands to build meaningful customer relationships. The IDC MarketScape stated, “A key differentiator of the Epsilon loyalty solution lies in its advanced customer data management capabilities.”