Marketing UnLearned is a podcast series that explores the challenges the leading-edge digital marketing poses to established and received wisdom.
Expert practitioners who have moved beyond the optimised and well-know digital marketing processes share how they have overcome challenges, how their thinking developed and established the ‘new state of the art’.
While we may UnLearn some pieces of accepted wisdom, we’ll replace them with new, effective learning.
In this episode of Marketing Un:Learned, Richard Potter, Director of Digital Strategy at Microsoft, and Mrinalini Chowdhary, Director of Strategy and Insights at Epsilon, unlearn the outdated transactional view of loyalty programmes.
Explore how gamification creates engagement loops and habits beyond the checkout, why loyalty is the permission system that unlocks responsible AI, and what empathy, measurement, and focus mean for leaders redesigning loyalty.
In this episode of Marketing Un:Learned, Karl Gibbons, who leads sales strategy and analytics across Northern Europe for SharkNinja, explores what he has had to unlearn about pace, innovation cycles, brand building and channel strategy — and what he brought with him that still holds.
Karl brings a career built in FMCG food (most recently in butter and margarine) to a business that launches approximately 25 new products a year across 38 subcategories.
Luke Forshaw, Head of Marketing for Back Market, talks about unlearning the “new is best” dogma in consumer electronics and building a mainstream appetite for refurbished tech.
From reframing second-hand as “renewed” to tackling e-waste, planned obsolescence and trust frictions, Luke shares how Back Market is turning circularity into an everyday choice rather than a niche crusade.
In this episode of Marketing Un:Learned, Ian Jindal welcomes back Florian Clemens, who leads strategy, proposition and measurement for Tesco Media and Network.
Florian unpacks four core assumptions that retail media practitioners need to challenge.
In this episode, Ian Jindal talks with Raine Peake, Group Digital Director at Crew Clothing Company.
The discussion covers what needs to be unlearned about discounting, channels, content and customer value, and what a more modern, test-and-learn approach looks like in practice.
In this episode of Marketing Unlearned, we dive into the transformative world of digital marketing strategies with a focus on retail media at John Lewis.
Tune in for an engaging discussion on innovation, strategy, and the exciting opportunities in the retail media landscape.
Alice Anson, Director of Digital Media, explains Nectar 360’s role within the Sainsbury’s Group, leveraging first-party data from 23 million Nectar users for targeted campaigns.
This episode also focuses on the limitations of ROAS, advocating instead for measures like incrementality, category growth, and a more full-funnel thinking approach.