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Insights

Industry perspectives from our EMEA experts

Exclusive commentary and opinion on the issues shaping the market right now, as seen across leading advertising and retail publications.

Content Type

News Article

Topic

Loyalty
Digital Media
AI
Retail Media

Vertical

BAM boosts turnover with change to ad approach

TV ad revenue, dark social, retail performance: 5 killer stats to start your week

56% of people click on online adverts to find information, but quality woes abound

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Consumers don’t click on ads to make purchase and half of ads are irrelevant

Relationship status

The evolution of showrooming for omnichannel retail

Scotch & Soda personalises ads, achieving five-fold incremental return on investment

Scotch & Soda raises glass to personalisation strategy

Scotch & Soda boosts ROI with personalised ads