Unify and cleanse your first-party data

Juggling data from different places? We make it simple.

Your customer data is scattered, and it’s costing you. Fragmented data leads to inefficiencies and missed opportunities. By unifying and transforming your first-party data into actionable insights, you can drive smarter decisions, improve engagement and maximize marketing ROI.

Products used

QSR brand30Mcustomer profiles cleansed and enhanced
CPG brand11Munknown consumers identified and matched to insights
QSR Brand2Munauthenticated customers linked to 15M additional transactions
CPG Brand525Knet-new unique customers identified in five months

two women are laughing and drinking coffee outside of a store

Better outcomes require clean, connected data

How it works

Every source, one clean view

Customers are everywhere. Being able to interact seamlessly is key to building great experiences. We help you capture quality data from every source—whether it’s online, in-store or via email, aligning these behavioral insights down to the person-level for a clear, accurate view. Our technology links fragments together and provides one unified view of every person’s behavior, ensuring smooth journeys that resonate.

Smarter data, smarter moves—bring it all together

Think of it as a team effort—each solution doing its part to match your first-party data, providing consistent and accurate insights. By centralizing customer data into a unified source, like a CDP or clean room, you gain access to a holistic view of each individual customer across all touchpoints, resulting in smarter engagement in your marketing activation.

Enriched profiles. Rich customer insight.

Epsilon offers behavioral, transactional, and third-party data to deepen your understanding of each person in your customer file. These insights are connected to your first-party data, allowing you to get a high-quality view of each person for better marketing activation—that means segmentation, personalization and measurement—across channels. This creates a closed feedback loop that enriches your customer view over time.

case study

Norwegian Cruise Line Holdings

Epsilon helped the cruise line better understand consumer spending to uncover top-tier segments, identifying which customers were most likely to invest more in the brand.

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case study

Leading US bank

A leading US bank used our technology to build an anonymized customer database, enabling smarter prospecting and cross-selling—without depending on third-party data sources.

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case study

Anheuser-Busch

Anheuser-Busch leveraged our solutions to generate accurate and scaled data to apply insights that drove better outcomes for the brand, their consumers and their communities.

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