Connect messages across email and digital media

Serving up the next best message—no matter where they are interacting with your brand.

Your customers are in many places across owned and paid channels. The reality is, you may only get one shot to connect, and you can’t predict where or how they’ll engage. You need technology that works across channels to serve messages via email or digital media—connecting every interaction for a seamless customer journey.

Products used

Retail brand$33.44ROAS when email and digital were coordinated
Retail brand533%improvement in email revenue from campaigns across paid and owned
Multi-brand jeweler107%higher conversions using two more channels, over a single channel
Multi-brand jeweler2.8xlift in revenue when email and display ads were sent versus display alone

a woman in a yellow shirt is holding a cup of coffee and looking at her phone .

Send the right message, every time

How it works

Reach the right people on the right channel

Reaching people in the right context takes a deep understanding of where they are and how to engage them. But this can be a puzzle. Our integrated solutions help you orchestrate messages across owned and paid channels—so your customers are always seeing a message that builds on the last. Whether via email or digital media, you can anticipate when they’re likely to engage or convert and use real-time insights to drive decision-making.

Personalization across channels—at scale

Advanced journey mapping and content coordination capabilities fuel seamless, automated creative execution that is personalized to each individual across email and digital media. So, if a person responded well to an email you recently sent them, then you can reinforce that same message via digital media while they’re out on the open web.

Next-generation insights and activation

How can you ensure seamless ongoing conversations for the long-term? Fueled by real-time insights (not waiting days, or even weeks, to update), our tools are designed to deliver consistent, relevant messages that evolve with your customers and your business needs across channels and time.

Case study

McDonald’s

McDonald’s executed a digital, cross-channel campaign to seamlessly create personalized experiences for their customers, exceeding targeted goals.

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Case study

Staples

Our solutions provided a streamlined view, identifying active customers with unique, personalized messaging, driving incremental traffic across channels and revenue growth.

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Case study

National auto retailer

Epsilon’s full tech stack helped a national auto retailer fuel hyper-personalized, multi-channel engagement, resulting in exceptional incremental lift with existing buyers and site visitors.

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