Reengage lapsed customers

Reacquiring lost customers can be difficult. Reengaging them doesn’t have to be.

Without a clear, data-driven strategy, it’s difficult to identify which customers are worth reengaging, and how to do so effectively. To reengage dormant customers, you need to understand who they are, where they interacted with your brand and what will motivate them to return.

Products used

Dining brand1.4Mrevenue growth from lapsed guests returning in a single quarter
Dining brand72%of reactivated customers returned and made at least two purchases
Retail brand46Kreactivated lapsed customers
Retail brand14K+conversions from new and returning customers

a woman is holding a bag of groceries in front of a shopping cart

Bring customers back smarter, faster and at scale

How it works

Master who to target and when

People want to feel seen, not targeted. When you remember what matters to them and connect in ways that are meaningful—that’s what brings customers back. Our solutions identify people that haven’t engaged with your brand and offer a clear view of their behavior and preferences, allowing you to create effective person-first experiences tailored to renew their interest, based on where they sit on the buying journey.

Reengage with identity-driven data

Data and identity are at the core of everything we do. Our solutions connect fragmented datasets and leverage identity resolution to provide a holistic view of every person. Powered to work together, our tech stack enables you to reengage on a personal, 1:1 level with relevance and accuracy. You can easily optimize reactivation strategies by testing performance, refining messaging and timing and leveraging data-driven insights.

Segment smarter and engage better

Was it price? Timing? Lack of relevance? Our advanced solutions analyze behavioral and transactional data to score and segment lapsed customers so you can know who is best to reengage—and when. We empower brands with insights from past behaviors, product interest, timing, intent and much more.

Case study